After launching numerous brands for a wide variety of clients, Tarik Koivisto created and launched the brand Luxe Provence, a slow fashion and lifestyle brand celebrating effortless chic, Provence style beginning with the design of iconic three cypress tree logo and brand identity. Tarik defined a clear brand strategy, and product offering that appealed to her definition of the ideal audience and the brand was met with great success to discerning clients around the globe, particularly Americans. For the print application and packaging, a rose gold-foil was used in pure white substrates with very heavyweight papers for a haute-de-gamme, luxury feel.

Tarik is a pioneer in creating innovative product offerings, beginning first with the Luxe Provence Subscription Box that immediately sold-out upon launch, which evolved into the Luxe Provence Slow Fashion brand that it is today after introducing her own product line to her loyal clients with great success. Tarik and the Luxe Provence brand and product lines have been featured on TF1 and ToutMa Magazine in France, as well as, internationally in the prestigious home and fashion magazines as: Vogue, Marie Claire, InStyle, Veranda, Who What Where and Veranda Magazine.

Brand Creation, Logo and Identity Design, Graphic Design: Tarik Koivisto for Luxe Provence

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Tarik Koivisto was hired to design, develop and launch a new luxury brand that better reflected the agency’s 45 years combined experience of offering premium level travel experiences and unique itineraries for international clients across France. Tarik developed the brand beginning with a logo design that reflected the team’s exclusive ability to unlock unique doors that remain firmly shut for most, such as VIP landmark visits featuring the Champs Elysée with a keyhole, an iconic French symbol that clearly communicates the company’s mission. Tarik proceeded to develop the brand identity, content strategy, branded imagery and website design, along with writing all content including, keyword rich SEO for the website and developed a Press Kit for agencies and magazines. Finally, she designed the luxury gift packaging with gold-foil business cards, and a companion stationery and gift notecard for VIP clients to communicate the brand’s expertise, high-quality services and exceptional luxury offerings. French Promise is now clearly positioned as the top luxury French DMC.

Creative Direction, Brand Consulting, Positioning, Graphic Design, Web Site Communications, Press Kit, Print & Packaging Design, Business Cards, Photography: Tarik Koivisto

Web Site for Client: French Promise
Location: Aix-en-Provence, South of France

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Founder/Creative Director, Tarik Koivisto, created a new website design for a pioneer in the wellness space, Birch and Fern Holistic that encapsulated the innovative founder’s mission, rich story, holistic approach, vast expertise and unique services to allow for online consultation bookings while showcasing her new apothecary product line.

Tarik Koivisto was asked to design a new holistic wellness website for a licensed clinical herbalist and astrologer focusing on holistic healing. The site needed to incorporate an online store for her exciting new plant-based apothecary line and consultation bookings. The design and storytelling needed to interweave the client’s vast diverse experiences, credentials, holistic services and education in a cohesive way to stand out in the herbalist and wellness consulting space to appeal to new clients across the USA, while reflecting the client’s rich and unique Minnesota heritage.

Creative Direction, Brand Strategy, Content & Storytelling, Graphic Design, Web Site Design & Development: Tarik Koivisto

Logo Design: Kara Polyner

Web Site for Client: Birch and Fern Holistic Wellness
Location: Ely, Minnesota, USA

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The project began with identifying an opportunity to update the current client brand name of ‘Explore’ which was too general and commonplace, to a name that better referenced the clients’ strengths in bringing history and culture to life through her engaging European tours and rich education in art history. After multiple rounds of naming and tagline development, together with the client we finalized the new brand name to Époque.  To ensure the name represented Sandra’s niche travel services and offered a clear positioning statement to her clients, we chose the tagline, The Art of Travel.

The new identity design incorporates a key historic reference, the statue of Apollo, one of Sandra’s favorite art history pieces that serves as the main brand icon and quickly symbolizes European art and culture, referencing her specialization in her tailored tour services. The typeface chosen features elements of movement, fluidity and elegance combined with a classic serif type to integrate undertones of travel.  These elements were finalized with a regal frame in a bronze color scheme that referenced a historic medallion the client chose and brought the new identity design together. The logo design will be foil printed in bronze to a variety of white or dark grey thick papers for a luxury feel.  “I am so happy with the final result, this is exactly what I was looking for. You nailed it right on.  It is beautiful, elegant, classy and classic, hints of prestige, connotations of history and travel all in one – really, it’s perfect. Thank you, again.”

Creative Direction, Brand Strategy & Consulting, Naming, Graphic Design, Identity & Logo Design: Tarik Koivisto

Client: Époque Travel
Location: Paris, France

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French Promise is an award-winning, luxury travel advisor and DMC (destination management company) offering bespoke travel planning and services for high-wealth clients and B2B agencies around the globe. Tarik created a members-only online magazine to foster community, convert new agencies and build brand loyalty with repeat B2B and individual clients by combining Philip’s insider tips, unique itineraries and travel experiences with high-quality France travel imagery and graphics that help tell his great travel stories and tips.

Creative Direction & Design: Tarik Koivisto
Storytelling: Philip Haslett
Client: French Promise

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Tarik Koivisto, Founder and Creative Director of Luxe Provence, created a new home line of artisanal linens to celebrate the art of slow living and entertaining in effortless chic, Provence style. The table linens are ethically, handcrafted by certified artisans using the ancient, woodblock printing technique inspired by the patterns of Provençal “indiennes”originally created in the 18th and 19th centuries in the region by hand. Each is a limited edition, piece unique.

Creative Direction, Product Development, Photography: Tarik Koivisto

Client: Luxe Provence

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Founder and Creative Director, Tarik Koivisto, wanted to create a high luxury gift experience for all of her brand’s marketing touch points and product lines. The execution included rose gold foil embossing and crisp white packaging for the ultimate luxury experience. The delicate ribbon was included to add an element of intrigue and the boxes have become an integral part of the brand experience. So much so, that clients often share their unboxing experience on social media, from YouTube to Instagram. The special edition wine labels were developed for luxury events with the high quality local Provence wine producer, Famille Sumeire, while the smaller gift boxes were designed for the Luxe Provence candle line.

Packaging Design, Wine Label Design: Tarik Koivisto
Client: Luxe Provence

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Creative Director, Fashion Designer & Photographer, Tarik Koivisto, created and shot the Autumn 2020 Luxe Provence campaign the day before France entered into a three month confinement.  

Tarik Koivisto’s Luxe Provence AW 2020 season collection was inspired by Cézanne and his favorite landscapes, shot in his beloved Le Tholonet and the Aix-en-Provence countryside with the Sainte Victoria as a backdrop.

Creative Direction, Fashion Design & Photography: Tarik Koivisto
Client: Luxe Provence
Model/HMUA: Louise Pascal

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After launching numerous brands for a wide variety of clients, Tarik Koivisto created and launched the brand Luxe Provence from A-Z. Tarik defined a clear brand strategy, product offer that appealed to her definition of the ideal audience and the brand was met with great success to discerning clients around the globe. Tarik developed all marketing, content and key messaging married with strong, emotionally impactful visual communications to attract a loyal American and international client base resulting in sold out collections each season creating both a blog and e-commerce website.

The Luxe Provence brand experience consists of multiple websites and cohesively branded social media including: an e-commerce site and blog designed to ‘Celebrate the Good Life‘. The blog features slow living content which supports the product lines while spotlighting talented local artists, behind-the-scenes collaboration design, Mediterranean inspired recipes, slow living features and Provence travel guides featuring her own  visually stunning photographs. Tarik designs and locally produces her fashion collections each season working with the finest Provence artisans, ateliers and couturiers in the region.

Tarik also leads all ethical local production, business development, fashion photography, press communications and social media (Facebook, Instagram) which allows her to pursue her passion in visual design: from fashion, product design, photography and graphic design.

She has collaborated with influential American photographer in Provence, Jamie Beck, on a coveted capsule collection, as well as with, Mas de Poiriers helping the brand launch their first dress collection.  Tarik is a pioneer in creating and defined  the slow fashion movement early on, being one of the first implement the #slowfashion hashtag to her Luxe Provence collections on instagram. Her ethically created designs have been featured in: Vogue, Marie Claire, InStyle, Who What Where {learn more}.

Brand Creation, Identity, Strategy, Fashion Design, Graphic Design, Web Design and Photography: Tarik Koivisto, Jamie Beck self-portraits for Luxe Provence in image 3/4
Brand: Luxe Provence

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Vin Elegance helps clients, from amateur wine enthusiasts to sommeliers: discover, experience and collect small estate, elegant wines from the world’s finest terroirs. Vin Elegance specializes in importing rare and small production fine wines from France to clients in the Pacific Northwest. Founded by Tara Abernethy, a passionate fine wine-lover and bilingual French culture expert, Tara offers dynamic wine consulting, wine journalism, collection building and educational tutored tastings. The branding and web site needed to be professional yet reflect, Tara’s passion and dynamic and personable style.

Creative Direction, Branding, Content Strategy, Positioning Logo, Business Cards, Web Site Design: Tarik Koivisto
Client: Vin Elegance

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