2025
Tarik Koivisto was hired to design, develop and launch a new luxury brand that better reflected the agency’s 45 years combined experience of offering premium level travel experiences and unique itineraries for international clients across France. Tarik developed the brand beginning with a logo design that reflected the team’s exclusive ability to unlock unique doors that remain firmly shut for most, such as VIP landmark visits featuring the Champs Elysée with a keyhole, an iconic French symbol that clearly communicates the company’s mission. Tarik proceeded to develop the brand identity, content strategy, branded imagery and website design, along with writing all content including, keyword rich SEO for the website and developed a Press Kit for agencies and magazines. Finally, she designed the luxury gift packaging with gold-foil business cards, and a companion stationery and gift notecard for VIP clients to communicate the brand’s expertise, high-quality services and exceptional luxury offerings. French Promise is now clearly positioned as the top luxury French DMC.
Creative Direction, Brand Consulting, Positioning, Graphic Design, Web Site Communications, Press Kit, Print & Packaging Design, Business Cards, Photography: Tarik Koivisto
Web Site for Client: French Promise
Location: Aix-en-Provence, South of France