Luxe Provence Brand/Identity Design
Narratif Design is a bilingual, strategy-driven creative agency offering a wide variety of tailored and emotionally captivating design, branding and photography services crafted together to communicate your unique story. Founder and Creative Director, Tarik Koivisto, has over 25 years of experience designing and creating aspirational brands.
agence communications photograph provence, south of france, branding agency, graphic design agency, aix-en-provence, tarik koivisto, design, fashion photography,
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Branding, ID/Logo Design, Naming/Tagline, Storytelling
About This Project

Creative Director, Brand Strategy, Identity + Logo Design, Storytelling, Graphic Design

After launching numerous brands for a wide variety of clients, Tarik Koivisto created and launched the brand Luxe Provence, a slow fashion and lifestyle brand celebrating effortless chic, Provence style beginning with the design of iconic three cypress tree logo and brand identity. Tarik defined a clear brand strategy, and product offering that appealed to her definition of the ideal audience and the brand was met with great success to discerning clients around the globe, particularly Americans.

Tarik is a pioneer in creating innovative product offerings, beginning first with the Luxe Provence Subscription Box that immediately sold-out upon launch, which evolved into the Luxe Provence Slow Fashion brand that it is today. Tarik and the Luxe Provence brand has been featured on TF1 and ToutMa Magazine in France, as well as, internationally in the prestigious home and fashion magazines as: Vogue, Marie Claire, InStyle, Who What Where and Veranda Magazine.

Brand Creation, Logo and Identity Design, Graphic Design: Tarik Koivisto for Luxe Provence