June 2025
The Luxe Provence 2025 Slow Living collection was shot at the Luberon’s Domaine de la Barielle with the goal of creating ethereal images that emphasized the brand’s slow fashion values and ethics in contrast of the fast, fashion movement. The goal with the images were to create a peaceful and beautiful brand campaign to contrast the stress of current times and reinforcing the brand’s values of slow living. All of the Luxe Provence collections are ethically made in France in two women-run ateliers in Provence and Paris. The brand’s slow fashion mission is on local ethical production, mindful consumption and using only sustainable or natural materials for their collections to create in harmony with the planet.
Creative Direction, Fashion Design, Video & Photography: Tarik Koivisto
Client: Luxe Provence
Venue: Domaine de la Barielle
French Model/Actress/HMUA: Louise Pascal