Slow Fashion Photography - Narratif Design - A Creative & Branding Agency in Provence
South of France fashion and editorial photographer with work featuring Louise Pascal for Luxe Provence. The Luxe Provence 2025 Slow Living collection was shot at the Luberon's Domaine de la Barielle with the goal of creating ethereal images that emphasized the brand's slow fashion values and ethics in contrast of the fast, stressful pace of the current times and also to counter the fast fashion movement. All of the Luxe Provence collections are ethically made in France in both the company's women-run ateliers in Provence and Paris. The brand focuses is on mindful consumption and using only sustainable and natural materials for their collections to create in harmony with the planet.
fashion and editorial photographer
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Slow Fashion Photography

Date
Category
Creative Direction, Fashion Design, Photography
About This Project

Creative Director, Fashion Designer & Photographer, Tarik Koivisto, designed and photographed the Luxe Provence 2025 slow living values campaign at the beautiful Domaine de la Barielle in the South of France with model Louise Pascal.

The Luxe Provence 2025 Slow Living collection was shot at the Luberon’s Domaine de la Barielle with the goal of creating ethereal images that emphasized the brand’s slow fashion values and ethics in contrast of the fast, fashion movement.  The goal with the images were to create a peaceful and beautiful brand campaign to contrast the stress of current times and reinforcing the brand’s values of slow living. All of the Luxe Provence collections are ethically made in France in two women-run ateliers in Provence and Paris. The brand’s slow fashion mission is on local ethical production, mindful consumption and using only sustainable or natural materials for their collections to create in harmony with the planet.

Creative Direction, Fashion Design, Video & Photography: Tarik Koivisto

Client: Luxe Provence
Venue: Domaine de la Barielle
French Model/Actress/HMUA: Louise Pascal