San Franciscan at heart… living the good life in Provence, Founder, Tarik Koivisto, launched her boutique branding and design agency in San Francisco in 2001 and has since worked with a wide variety of clients between the States and France. Tarik’s expertise lies in creating visually engaging brands combining thoughtful strategy, big-picture thinking and pitch perfect positioning. From naming, to designing each client’s brand, voice, logo and eye-catching visuals, Tarik is passionate about creating and growing niche global brands. For each project, she works closely with her clients to understand their goals and challenges, then taps into her hands-on bicultural experience, psychology education and intuitive creative skills: graphic and product design, to marketing and photography.
In addition to being an expert in the luxury, travel and fashion markets, Tarik offers her rich expertise as a pioneer in online e-commerce. Tarik was one of the original pioneers of the slow fashion movement with her online only brand, Luxe Provence. Tarik has the rare ability to masterfully align brand strategy with targeted business and communication goals resulting in stunning visual communications the define your brand from the ground up. In today’s market, your narratif must resonate immediately with emotional impact, or be lost in the crowd of short-attention spans and scrolls. Tarik offers comprehensive, holistic brand consulting, visual design, naming, content creation and social media services to help you effectively reach and engage your target audience. Tarik routinely partners with her vetted network of local French copywriters, artisans, illustrators and US or French developers to accommodate each project requirement, depending on the scope, small or large.