Luxe Provence AW 2020
Narratif Design is a bilingual, strategy-driven creative agency offering a wide variety of tailored and emotionally captivating design, branding and photography services crafted together to communicate your unique story. Founder and Creative Director, Tarik Koivisto, has over 25 years of experience designing and creating aspirational brands.
agence communications photograph provence, south of france, branding agency, graphic design agency, aix-en-provence, tarik koivisto, design, fashion photography,
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Luxe Provence AW 2020

Branding, Creative Direction, Fashion Design, Photography, Storytelling
About This Project

Creative Director, Fashion Designer & Photographer, Tarik Koivisto, created and shot the Autumn 2020 Luxe Provence campaign the day before France entered into a three month confinement.  

Tarik Koivisto’s Luxe Provence AW 2020 season collection was inspired by Cézanne and his favorite landscapes, shot in his beloved Le Tholonet and the Aix-en-Provence countryside with the Sainte Victoria as a backdrop.

Creative Direction, Fashion Design & Photography: Tarik Koivisto
Client: Luxe Provence
Model/HMUA: Louise Pascal