Luxe Provence AW 2020
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Luxe Provence AW 2020

Branding, Creative Direction, Fashion Design, Photography, Storytelling
About This Project

Creative Director, Fashion Designer & Photographer, Tarik Koivisto, created and shot the Autumn 2020 Luxe Provence campaign the day before France entered into a three month confinement.  

Tarik Koivisto’s Luxe Provence AW 2020 season collection was inspired by Cézanne and his favorite landscapes, shot in his beloved Le Tholonet and the Aix-en-Provence countryside with the Sainte Victoria as a backdrop.

Creative Direction, Fashion Design & Photography: Tarik Koivisto
Client: Luxe Provence
Model/HMUA: Louise Pascal