Luxe Provence Brand + Websites
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Luxe Provence Brand + Websites

Date
Category
Branding, Content, Creative Direction, Fashion Design, ID/Logo Design, Naming/Tagline, Photography, Print, Storytelling, Web Design
About This Project

Creative Director, Brand Strategy, Logo + Identity Design, Storytelling, Web Site Design, Blog and Content Development (SEO, Copywriting), Photography, Graphic Design, Social Media

After launching numerous brands for a wide variety of clients, Tarik Koivisto created and launched the brand Luxe Provence from A-Z. Tarik defined a clear brand strategy, product offer that appealed to her definition of the ideal audience and the brand was met with great success to discerning clients around the globe. Tarik developed all marketing, content and key messaging married with strong, emotionally impactful visual communications to attract a loyal American and international client base resulting in sold out collections each season.

The Luxe Provence brand experience consists of multiple websites and cohesively branded social media including: an e-commerce site and blog designed to Celebrate the Good Life‘. The blog features slow living content which supports the product lines while spotlighting talented local artists, behind-the-scenes collaboration design, Mediterranean inspired recipes, slow living features and Provence travel guides featuring her own  visually stunning photographs. Tarik designs and locally produces her fashion collections each season working with the finest Provence artisans, ateliers and couturiers in the region.

Tarik also leads all ethical local production, business development, fashion photography, press communications and social media (Facebook, Instagram) which allows her to pursue her passion in visual design: from fashion, product design, photography and graphic design.

She has collaborated with influential American photographer in Provence, Jamie Beck, on a coveted capsule collection, as well as with, Mas de Poiriers helping the brand launch their first dress collection.  Tarik is a pioneer in creating and defined  the slow fashion movement early on, being one of the first implement the #slowfashion hashtag to her Luxe Provence collections on instagram. Her ethically created designs have been featured in: Vogue, Marie Claire, InStyle, Who What Where {learn more}.

Brand Creation, Identity, Strategy, Fashion Design, Graphic Design, Web Design and Photography: Tarik Koivisto, Jamie Beck self-portraits for Luxe Provence in image 3/4
Brand: Luxe Provence