Luxe Provence Product + Packaging

Narratif Design is a bilingual, strategy-driven creative agency offering a wide variety of tailored and emotionally captivating design, branding and photography services crafted together to communicate your unique story. Founder and Creative Director, Tarik Koivisto, has over 25 years of experience designing and creating aspirational brands.

branding agency, agence communications photograph provence, south of france, brand strategy, logo design, identity design, graphic design agency, aix-en-provence, tarik koivisto, design, fashion photography,

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Luxe Provence Product + Packaging

Date

2017

About This Project

Tarik Koivisto designed all Luxe Provence brand packaging including: branded rose gold foil presentation and gift boxes for her clothing, gift and candle line, plus Luxe Provence wine labels.

Founder and Creative Director, Tarik Koivisto, wanted to create a high luxury gift experience for all of her brand’s marketing touch points and product lines. The execution included rose gold foil embossing and crisp white packaging for the ultimate luxury experience. The delicate ribbon was included to add an element of intrigue and the boxes have become an integral part of the brand experience. So much so, that clients often share their unboxing experience on social media, from YouTube to Instagram. The special edition wine labels were developed for luxury events with the high quality local Provence wine producer, Famille Sumeire, while the smaller gift boxes were designed for the Luxe Provence candle line.

Packaging Design, Wine Label Design: Tarik Koivisto
Client: Luxe Provence