Luxe Provence Artisanal Product Lines
Narratif Design is a bilingual, strategy-driven creative agency offering a wide variety of tailored and emotionally captivating design, branding and photography services crafted together to communicate your unique story. Founder and Creative Director, Tarik Koivisto, has over 25 years of experience designing and creating aspirational brands.
agence communications photograph provence, south of france, branding agency, graphic design agency, aix-en-provence, tarik koivisto, design, fashion photography,
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Luxe Provence Artisanal Product Lines

Branding, Creative Direction, Photography, Storytelling
About This Project

Creative Director, Tarik Koivisto, launches a new Luxe Provence candle line in collaboration with the finest artisans of Provence.

Tarik Koivisto, Founder and Creative Director of Luxe Provence, launched a luxury candle line including a much anticipated fragrance collaboration with Grasse perfumer, Stéphanie Bakouche of Sensaba. Bakouche, an active member of Versaille’s Osmothèque and Accords & Parfums, is the talented young nose behind luxury niche fragrances: Rose Privée by L’Artisan Parfumeur; Jul et Mad’s Fugit Amor and Mon Seul Desir; and Cloon Keen Atelier’s Bataille de Fleurs.

Bakouche spent seven years in fragrance development for brand, l’Artisan Parfumer, and as a student and colleague of nose, Bertrand Duchaufour. Tarik worked closely with Artisan of Provence, Valérie Casado to create the first Luxe Provence candle vessel in handmade porcelain. Three designs were created based upon Tarik Koivisto’s fragrance direction which tell a story of her favorite moments in Provence including: Mediterranean Fig, Rose Azur and Garrigue each created by Stephanie Bakouche.

Creative Direction, Product Development, Photography: Tarik Koivisto

Porcelain Candle Vessels: Valerie Casado

Fragrance Development: Stephanie Bakouche

Client: Luxe Provence