Luxe Provence Slow Fashion
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Luxe Provence Slow Fashion

Creative Direction, Fashion Design, Photography, Storytelling
About This Project

Founder, Tarik Koivisto designed the first Luxe Provence slow fashion campaign and photographed the resort wear inspired collection featuring high-quality European linens and silks in Aix-en-Provence, the brand’s birthplace.

The first Luxe Provence slow fashion collection was met with great enthusiasm and the brand continues to release sold-out seasonal collections inspired by the chic South of France style. Each collection is inspired by a specific region incorporating the beautiful landscapes and authentic slow living style that Provence is coveted for and incorporates artisanal accessories. All collections are proudly and ethically Made in Provence using sustainable natural materials and luxury deadstock created by the finest artisans, couturiers and ateliers of the region.

Client Brand: Luxe Provence
Creative Director, Fashion Designer & Photographer: Tarik Koivisto
Model: Renata Negroni in a private bastide in Aix-en-Provence