Famille Sumeire Wine Bottle Design
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Famille Sumeire Wine Bottle Design

Creative Direction, Packaging, Photography, Wine
About This Project

Creative Director, Tarik Koivisto, was asked to design a series of potential label ideas that would stand out from the crowd on the shelves in a sea of rosés. Inspired by local Provence rosé lifestyle and that first taste of summer, Tarik created this seriegraphie (screen printed) dive bottle design with a nod to a simpler vintage past.

Divers were printed on various angles to create a playful interactivity to compliment a table setting and serve as a chic gift to a welcome host. The white band was created to easily house the key wine information paired with a white capsule for beautiful table and seaside display. The bottle was first released in the summer of 2017 to both French and American audiences.

Creative Direction, Design & Photography: Tarik Koivisto

Client: Famille Sumeire Vignerons de Provence