Famille Sumeire Wine Bottle Design
Narratif Design is a bilingual, strategy-driven creative agency offering a wide variety of tailored and emotionally captivating design, branding and photography services crafted together to communicate your unique story. Founder and Creative Director, Tarik Koivisto, has over 25 years of experience designing and creating aspirational brands.
agence communications photograph provence, south of france, branding agency, graphic design agency, aix-en-provence, tarik koivisto, design, fashion photography,
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Famille Sumeire Wine Bottle Design

Creative Direction, Packaging, Photography, Wine
About This Project

Creative Director, Tarik Koivisto, was asked to design a series of potential label ideas that would stand out from the crowd on the shelves in a sea of rosés. Inspired by local Provence rosé lifestyle and that first taste of summer, Tarik created this seriegraphie (screen printed) dive bottle design with a nod to a simpler vintage past.

Divers were printed on various angles to create a playful interactivity to compliment a table setting and serve as a chic gift to a welcome host. The white band was created to easily house the key wine information paired with a white capsule for beautiful table and seaside display. The bottle was first released in the summer of 2017 to both French and American audiences.

Creative Direction, Design & Photography: Tarik Koivisto

Client: Famille Sumeire Vignerons de Provence