Tarik Koivisto was hired to design, develop and launch a new luxury brand that better reflected the agency’s 45 years combined experience of offering premium level travel experiences and unique itineraries for international clients across France. Tarik developed the brand beginning with a logo design that reflected the team’s exclusive ability to unlock unique doors that remain firmly shut for most, such as VIP landmark visits featuring the Champs Elysée with a keyhole, an iconic French symbol that clearly communicates the company’s mission. Tarik proceeded to develop the brand identity, content strategy, branded imagery and website design, along with writing all content including, keyword rich SEO for the website and developed a Press Kit for agencies and magazines. Finally, she designed the luxury gift packaging with gold-foil business cards, and a companion stationery and gift notecard for VIP clients to communicate the brand’s expertise, high-quality services and exceptional luxury offerings. French Promise is now clearly positioned as the top luxury French DMC.

Creative Direction, Brand Consulting, Positioning, Graphic Design, Web Site Communications, Press Kit, Print & Packaging Design, Business Cards, Photography: Tarik Koivisto

Web Site for Client: French Promise
Location: Aix-en-Provence, South of France

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Founder/Creative Director, Tarik Koivisto, created a new website design for a pioneer in the wellness space, Birch and Fern Holistic that encapsulated the innovative founder’s mission, rich story, holistic approach, vast expertise and unique services to allow for online consultation bookings while showcasing her new apothecary product line.

Tarik Koivisto was asked to design a new holistic wellness website for a licensed clinical herbalist and astrologer focusing on holistic healing. The site needed to incorporate an online store for her exciting new plant-based apothecary line and consultation bookings. The design and storytelling needed to interweave the client’s vast diverse experiences, credentials, holistic services and education in a cohesive way to stand out in the herbalist and wellness consulting space to appeal to new clients across the USA, while reflecting the client’s rich and unique Minnesota heritage.

Creative Direction, Brand Strategy, Content & Storytelling, Graphic Design, Web Site Design & Development: Tarik Koivisto

Logo Design: Kara Polyner

Web Site for Client: Birch and Fern Holistic Wellness
Location: Ely, Minnesota, USA

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French Promise is an award-winning, luxury travel advisor and DMC (destination management company) offering bespoke travel planning and services for high-wealth clients and B2B agencies around the globe. Tarik created a members-only online magazine to foster community, convert new agencies and build brand loyalty with repeat B2B and individual clients by combining Philip’s insider tips, unique itineraries and travel experiences with high-quality France travel imagery and graphics that help tell his great travel stories and tips.

Creative Direction & Design: Tarik Koivisto
Storytelling: Philip Haslett
Client: French Promise

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Founder/Creative Director, Tarik Koivisto, created a new luxury travel brand and crafted all of the brand’s creative, communication, marketing and strategy including: tagline, logo, website, content, packaging design, branded graphic design and collateral for French Promise, France’s premiere luxury DMC.

Tarik Koivisto was hired to design, develop and launch a new luxury brand that better reflected the agency’s 45 years combined experience of offering premium level travel experiences and unique itineraries for international clients across France. Tarik developed the brand beginning with a logo design that reflected the team’s exclusive offers and their ability to unlock unique services such as VIP landmark visits featuring the Champs Elysée with a keyhole, an iconic French symbol that clearly communicates the company’s mission. Tarik proceeded to develop the brand identity, branded imagery and website design, along with writing all content including: keyword rich SEO for the website, luxury gift packaging with gold-foil business cards and stationery to communicate the brand’s expertise, high-quality services and exceptional luxury offerings. French Promise is now clearly positioned as the top luxury French DMC.

Creative Direction, Brand Consulting, Positioning, Graphic Design, Web Site Design & Development, Packaging Design, Photography: Tarik Koivisto

Web Site for Client: French Promise
Location: Aix-en-Provence, South of France

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Creative Director,  Fashion Design & Photography by Tarik Koivisto, Luberon Collection 2024 for Luxe Provence

Luxe Provence’s Lost in the Luberon Collection was inspired by the charming hilltop villages of the Luberon. Shot by Creative Director, Tarik Koivisto, in the village of Oppede-le-Vieux and Luberon countryside featuring Provence’s golden light and Luxe Provence muse and model, Louise Pascal.

Creative Direction, Fashion Design & Photography: Tarik Koivisto
Model/HMUA: Louise Pascal

Client: Luxe Provence 

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After launching numerous brands for a wide variety of clients, Tarik Koivisto created and launched the brand Luxe Provence from A-Z. Tarik defined a clear brand strategy, product offer that appealed to her definition of the ideal audience and the brand was met with great success to discerning clients around the globe. Tarik developed all marketing, content and key messaging married with strong, emotionally impactful visual communications to attract a loyal American and international client base resulting in sold out collections each season creating both a blog and e-commerce website.

The Luxe Provence brand experience consists of multiple websites and cohesively branded social media including: an e-commerce site and blog designed to ‘Celebrate the Good Life‘. The blog features slow living content which supports the product lines while spotlighting talented local artists, behind-the-scenes collaboration design, Mediterranean inspired recipes, slow living features and Provence travel guides featuring her own  visually stunning photographs. Tarik designs and locally produces her fashion collections each season working with the finest Provence artisans, ateliers and couturiers in the region.

Tarik also leads all ethical local production, business development, fashion photography, press communications and social media (Facebook, Instagram) which allows her to pursue her passion in visual design: from fashion, product design, photography and graphic design.

She has collaborated with influential American photographer in Provence, Jamie Beck, on a coveted capsule collection, as well as with, Mas de Poiriers helping the brand launch their first dress collection.  Tarik is a pioneer in creating and defined  the slow fashion movement early on, being one of the first implement the #slowfashion hashtag to her Luxe Provence collections on instagram. Her ethically created designs have been featured in: Vogue, Marie Claire, InStyle, Who What Where {learn more}.

Brand Creation, Identity, Strategy, Fashion Design, Graphic Design, Web Design and Photography: Tarik Koivisto, Jamie Beck self-portraits for Luxe Provence in image 3/4
Brand: Luxe Provence

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Creative Director, Tarik Koivisto, worked 1:1 with Au Pays de la Fleur d’Oranger founder, Virginie Roux, to design a new web site home page and about sections while repairing the site’s dysfunctional e-commerce backend.

Au Pays de la Fleur Founder, Virginie Roux, hired Tarik Koivisto to redesign key web site pages and product feature graphics, while repairing an outdated, PrestaShop backend. The site was redesigned and new English content integrated to help tell the story of the brand and its passionate founder targeting an international and American audience for this luxury Provence perfume brand from Grasse.

Home Page Redesign, Content Strategy, Web Re-Development: Tarik Koivisto
Client: Au Pays de La Fleur d’Oranger

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Tarik Koivisto created a fresh new web site for Chef Steven Borishansky that focused in on his brilliant culinary event orchestration.  Formerly known as, Steven’s Kitchen, this dynamic and talented chef needed a new web site that better reflected his immersive culinary experiences that he masterfully tailors for special occasions in Provence in partnership with the region’s finest event planners. Tarik developed the content, creative direction and web site design for this talented Provence chef.

Creative Direction, Brand Strategy, Storytelling & Web Site: Tarik Koivisto
Clients:  Chef Steven Borishansky

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Tarik Koivisto was hired to create, brand and launch a new web site design for this yoga retreats client targeting an international clientele seeking wellness and vacation experience in the gorgeous countryside of Provence. Tarik helped the client, Caroline Goupil, define her retreat offering, brand strategy, web site design, English communications and visual communication strategy. The deliverables included: a new brand style guide, logo, tagline, web site design, content, business cards and marketing collateral.

Creative Direction, Brand Strategy, Tagline Development, User Testing, Identity Design, Marketing, Storytelling, Business Cards & Web Site Design: Tarik Koivisto
Client: Caroline Goupil. Devi Yoga Retreats

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Un Grand Oui is a destination wedding agency focusing on international couples seeking charming and sophisticated intimate marriage celebrations in Provence and beyond. Founders, Laura Julien and Julie Goldenstein, needed a professional and elegant brand, creative logo design and a bilingual web site that spoke to two different markets: International clients coming to Provence and French clients marrying abroad. Tarik worked with the founders for 3-4 months to develop a creative brief outlining: the brand strategy, visual communication goals, style guide, brand assets and responsive web site design with targeting marketing communications that spoke individually to the specific needs of both French and English speaking clients resulting in a steady stream of clients. The brand design goals were to inspire clients to dream and realise what a destination wedding could be, which was a new growing space for wedding planners. The inventive logo design communicated the brand’s mission and quality services to combine travel, adventure and romance in a unique and tailored manner.

Creative Direction, Brand Strategy, Identity Design, Logo, Bilingual Web Site Design, Business Cards: Tarik Koivisto
Client: UnGrandOui: Destination Weddings

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