Peter Thustrup Fine Wine Collector Brand + Website

Creative Director, Tarik Koivisto, has worked closely with Peter Thustrup since 2011 to shape the prestige, fine wine collector’s branding creating his signature logo design, as well as, visual communications, web site design, letterpress business cards and private wine labels.

Peter Thustrup, The Wine Collector, is a company founded by its namesake, dedicated to excellence, catering to the tastes of the world’s next generation of aspiring wine connoisseurs and rare wine collectors. Founder Peter Thustrup of Swedish origin has lived in France for over 35 years, is a passionate wine lover, and an experienced fine wine taster. He has tasted more than 56,000 premium wines, including world class landmark tasting events of: Romanée Conti and Petrus, of which the majority he has recorded on individual tasting sheets.

Tarik created Peter Thustrup’s identity and logo design, web site design and letterpress business cards, as well as advising on ongoing web site content strategy and storytelling to help define the incredible journey and his 1:1 private wine collection services to a niche discerning audience.

Creative Direction, Branding, Logo, Web Site Design, Label Design, Content Strategy, Copyediting: Tarik Koivisto
Client: Peter Thustrup, Wine Collector