Narratif - A Creative & Branding Agency in the South of France | Luxe Provence Brand
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Creative Director, Brand Strategy, Identity Design, Storytelling, Web Site Design, Blog and Content Development (SEO, Copywriting), Photography, Graphic Design, Social Media



After launching numerous brands for a wide variety of clients over the past 15 years, Tarik Koivisto created and built the brand, creative and business, Luxe Provence from A-Z. Through defining a clear brand strategy, defining the ideal audience, developing key messaging, and strong, emotionally impactful visual communications; she attracted a loyal American and international client base to sold out collections each season available only online.

The Luxe Provence brand experience consists of multiple websites and cohesively branded social media including: an e-commerce site and blog designed to Celebrate the Good Life‘. The blog features slow living content spotlighting talented local artists, recipes, gastronomy, and visually stunning photographs of her collections and favorite Provence places, which inspire her slow fashion collections each season.

Tarik leads all brand, creative, ethical local production, business development, photography, content, press communications, social media (Facebook, Instagram) and design for the brand: from fashion to graphic design.

She has collaborated with influential American photographer in Provence, Jamie Beck on a coveted capsule collection, as well as with, Mas de Poiriers helping the brand launch their first products.  Tarik is a pioneer in creating and defining the slow fashion movement, being one of the first credit to launch the #slowfashion hashtag on instagram. Her designs have been featured in: Vogue, Marie Claire, InStyle, Who What Where {learn more}.



Brand Creation A-Z: Tarik Koivisto
Brand: Luxe Provence