Creative Director, Tarik Koivisto, was asked to design a series of potential label ideas that would stand out from the crowd on the shelves in a sea of rosés. Inspired by local Provence rosé lifestyle and that first taste of summer, Tarik created this seriegraphie (screen printed) dive bottle design with a nod to a simpler vintage past.
Divers were printed on various angles to create a playful interactivity to compliment a table setting and serve as a chic gift to a welcome host. The white band was created to easily house the key wine information paired with a white capsule for beautiful table and seaside display. The bottle was first released in the summer of 2017 to both French and American audiences.
Creative Direction, Design & Photography: Tarik Koivisto
Client: Famille Sumeire Vignerons de Provence